Category: Interesting Insights

Interesting Insights

7 Amazing Tips from Ogilvy on Creativity that Sells

Blogging is a creative pursuit, as is writing and advertising.  For those who pursue it seriously… and full time, it is not just a creative expression, but also their livelihood.  It is then something that needs to monetized.

In those two pursuits – Creativity and Revenue – lies a conflict at times.  How do we create something awesome and make sure it sells?  This has been the challenge for every advertiser for ages as it is now for every blogger.

So, to get some help, I thought it would be useful to go to that icon of advertising, David Ogilvy.  In his book “Ogilvy on Advertising”, Ogilvy gives his top advise on how to do saleable creative work.  Sometimes ruthless, sometime simple, but always looking at the end in question.

Ignore this great advise at your own peril if you want to make your blog BIG!

  1. Go Big or Go Home: Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
  2. Do Your Homework Well: Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
  3. Never Talk down to Your Customers: A consumer is not a moron. She’s your wife. Don’t insult her intelligence, and don’t shock her.
  4. The Headline is 80%: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
  5. Don’t Get Distracted from Making the Sale: If it doesn’t sell, it isn’t creative.
  6. Explain Why They Should Buy: The more informative your advertising, the more persuasive it will be.
  7. Your Copy Is Important. Treat It That Way: Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

 

Image source: Flickr

03Nov
Interesting Insights

Horizontal Portals: Gartner’s Magic Quadrant and the competition

Portals are the future of interactive net option that individuals and the corporations have.  This includes the ability to have social networking tools and blogging.  Gartner recently came out with its...

17Oct
Interesting Insights

How Budweiser uses Social Media to Improve its results

Many companies use social media – facebook, Twitter, Linkedin etc.  But very few actually generate enough ROI to warrant all the effort and investment.  Anheuser-Busch has used it well for its...

16Oct
Interesting Insights

Lion King, first Broadway show to gross over $1 billion: 5 Lessons for Bloggers!

The Lion King has become the first $1 billion Broadway show in history.  That’s quite a bit of success for the show and its makers.  It’s not as if there weren’t any shows as good as...

15Oct
Interesting Insights

12 ways of using a blog to sell your startup

If you are a startup, there is always a question of how to blog such that you can relate to your customers and break through the clutter of thousands of blogs out there?  Came across this very...

15Oct
Interesting Insights

How will Google’s new Search Algorithm – Hummingbird – impact sites?

Google’s new search algorithm update, Hummingbird is out.  It is generating quite a buzz out there.  Blogs and content sites are wondering how will this new change impact them.  It will change...

15Oct
Interesting Insights

Amazing Growth of Internet Use from 1984 to 2013 (Infographic)

Internet has grown in an incredible way in the last few decades.  A rate that has been unprecedented in the history of business.  No other product or industry has been adopted by so many people at such...

14Oct
Interesting Insights

Teenage Girls indulging in Sexual Submission to Boys on Social Media: Vanity Fair

In one of the most scary article on Social media in Vanity Fair recently, Nancy Jo discusses the impact of Social media on the teenage girls today. This year, 81 percent of Internet-using teenagers in...

07Dec
Interesting Insights

Is the Use of Email going down?

Are emails important these days? If a study by comScore is to be believed then the web mail usage from ages 12 through 24 has dropped appreciably! In fact, these kids may be using Social Media –...

06Dec
Interesting Insights

Facebook is the top Content Sharing vehicle

How are people sharing content? SiliconAlley Insider shares a chart that is based on information from AddtoAny (a sharing service plugin). The interesting result is that people use Facebook for sharing...

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